Inspired by a mutual friend, Ray and Dave, friends and business partners for over 25 years, decided to embark on a new adventure. Their dream was to develop a brand of vodka that was unique to anything else that was out there. Together they created “HIP Vodka” Black and “HIP Vodka” Pink. Hip by definition (www.urbandictionary.com) is something that is cooler than cool and the design of the bottle and the taste of the product are simply just that, HIP. Motivated by the idiosyncratic design of the bottle, the name HIP seemed like a distinctive and fun name for the brand. The shape of the bottle is similar to that of a person’s hip. The design is simple, elegant and appealing. HIP Vodka will revolutionize vodka!